I’m Sheena. I help users with straight to the point concise and actionable content that feels human

Skills & work samples

Content design/UX writing

  • Microcopy (error messages, etc)

  • UX research (usability, A/B, content testing)

  • User journey mapping (end-to-end)

  • Information architecture

  • Mobile apps

  • Accessibility

Content strategy

  • Content strategy

  • Content auditing

  • Competitive analysis

  • Globalization

  • Localization

  • SEO strategy

Copywriting

  • Voice & tone guidelines

  • Style guides

  • Product pages

  • Product emails

  • SEO copywriting

Case studies

Everyday Benefits platform

Debt consolidation product page

Get out of debt (GOOD) app

Money Left Over personal finance app

Freedom Debt Relief terms page

Reviews

  • "She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches."

    David Hildebrand
    former Achieve VP of design

  • “Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy.”

    — Design & Research co-worker

    (anonymous feedback for performance review)

  • "I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

    — Product Manager

    (anonymous feedback for performance review)

View more reviews

Why hire me

6 years content design experience

I’ve been a content designer for 6 years simplifying complex user flows, mobile apps, product pages, and more with plain language.

Driven by user & business results

I like to help users and businesses meet their goals while balancing the two. I enjoy delving into data to make content decisions.

10+ years of crafting content

With a background in content strategy, SEO, and copywriting, I can make connections with words and people in new and surprising ways.