Content strategy samples
Table of contents
Content strategy
Strategizing how content is designed, consumed, acted on, and more.
Content strategy deck - Aon - Everyday Benefits platform
Content strategy deck - Aon - Everyday Benefits platform user journey
Content strategy deck - Aon - Everyday Benefits platform user journey
Content strategy deck - Aon - Everyday Benefits platform design and how I incorporated strategy
Content auditing
Reviewing and recommending content updates based on strategy and goals.
Site audit - Aon. Example content audit I did for a future site migration with my comments on the far right for why pages should be deleted, converted, revised, etc.
Content audit - Freedom Debt Relief enrollment flow - reviewed 50+ screens for current headings, paragraph copy, CTAs, voice and tone, and more. I gave recommendations on best value props, how to consolidate pages and shorten the flow.
Content audit- Freedomdebtrelief.com content, SEO, and design recommendations.
Content audit- Freedomdebtrelief.com content, SEO, and design recommendations.
Content audit- Freedomdebtrelief.com content, SEO, and design recommendations.
Content audit- Freedomdebtrelief.com content, SEO, and design recommendations.
Competitive analysis
Comparing the voice and tone, performance metrics, content, design, and more of industry competitors to find gaps and opportunities.
Competitive analysis - Achieve dimensions of tone vs. financial industry.
Competitive analysis - Aon vs. competitor sites when following SEO best practices.
Competitive analysis - Freedom Debt Relief website for testimonials pages vs. competitors.
Competitive analysis - Aon vs. competitor benefits platforms.
Competitive analysis - research for personal finance app landing pages before designing a product page for the Money Left Over (MoLO) app.
Competitive analysis - Freedom Debt Relief website vs. competitor sites. Comparing page depth in navigation for the same kind of page.
Competitive analysis - Freedom Debt Relief vs. main competitor for content pillars. FDR had content gaps as shown in the content pillar comparison.
Competitive analysis - Research comparing structure and features of terms pages for other sites before content design for Freedom Debt Relief's terms page.
Globalization
Adapting content for audiences across different countries and cultures.
Globalization - Aon - I wrote for a benefits platform that would serve employees in 70+ countries so I wrote in a neutral tone, simple words that would be easy to translate, and strategized which components would have to be localized.
Localization
Adapting content for audiences local to a specific country or culture.
SEO strategy
Improving search engine optimization (SEO), visibility, and relevancy for search traffic.
