Copywriting samples
Table of contents
Voice and tone guidelines
Voice and tone. It’s what makes us sound human and gives words personality. I’m passionate about crafting the right voice and tone to motivate users to take action, convey messages clearly, and make life a little more interesting.
Voice and tone - I created a voice chart based off of examples from "Strategic Writing for UX" to help guide writers and designers for how to sound like Achieve.
Voice and tone - I made this up. There's not really an equivalent of a voice chart for tone so I made this one to help strategize tone to suit the situation.
Voice and tone - Before I started at Achieve, there were existing voice guidelines, but there were gaps. I helped fill in the gaps for two voice attributes.
Voice and tone - Since tone changes throughout the user journey, I created this map to visualize how that tone changes depending on the user stage.
Voice and tone - Aon - I led a voice and tone workshop where I went through competitors of a benefits platform and guided stakeholders to decide on the right voice and tone for this brand.
Tone and voice - Examples of how tone changes to be more formal or casual (one dimension of tone).
Voice and tone - In a Voice & Tone Skills Clinic, I put together this slide to show the emotions our users typically feel (with many of these negative emotions tied to anxiety and fear about the future) and how we would like them to feel.
Voice and tone - Achieve - Example of content research to gauge whether the content hits one or more of the voice attributes for the Achieve brand.
Style guides
Writing with style for accessibility, brand, and design guidelines.
Product pages
Writing engaging headings, compelling body copy, and motivating button CTAs.
Product emails
Marketing and task-based emails for account sign ups, conversion, re-engagement and more.
SEO copywriting
Coming soon.