I’m Sheena, a content designer with 10+ years experience in UX writing & copywriting

Skills & work examples

Content design/UX writing

  • Microcopy (error messages, etc)

  • UX research (usability, A/B, content testing)

  • User journey mapping (end-to-end)

  • Information architecture

  • Mobile apps

  • Accessibility

Content strategy

  • Content strategy

  • Content auditing

  • Competitive analysis

  • Globalization

  • Localization

  • SEO strategy

Copywriting

  • Voice & tone guidelines

  • Style guides

  • Product pages

  • Product emails

  • SEO copywriting

Case studies & business outcomes

Everyday Benefits platform

Debt consolidation page

Get out of debt app

Money Left Over finance app

User-friendly terms page

Sign up flow chat bot

Performance reviews

  • "She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches."

    David Hildebrand
    former Achieve VP of design

  • “Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy.”

    — Design & Research co-worker

    (anonymous feedback for performance review)

  • "I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

    — Product Manager

    (anonymous feedback for performance review)

View more reviews

Content expertise

6 years content design experience

I use my content expertise to translate complex user flows and information into simple and easy-to-understand processes.

Improve acquisition & retention

As a goal-oriented person, I strive to meet business goals like improving retention and revenue while making customers’ lives better so they can achieve their own goals. 

10+ years of content experience

I’m creative and analytical with a growth mindset. I can find the gaps in experiences, feel comfortable when faced with ambiguity, and love teaching people about the value of content design.