Hi, I’m Sheena! I help consumers feel happier and more confident to move forward

How I can help

Content design/UX writing

  • Microcopy (error messages, etc)

  • UX research (usability, A/B, content testing)

  • User journey mapping (end-to-end)

  • Information architecture

  • Mobile apps

  • Accessibility

Content strategy

  • Content strategy

  • Content auditing

  • Competitive analysis

  • Globalization

  • Localization

  • SEO strategy

Copywriting

  • Voice & tone guidelines

  • Style guides

  • Product pages

  • Product emails

  • SEO copywriting

Case studies & improvements

Everyday Benefits platform

Debt consolidation page

Get out of debt app

Money Left Over finance app

User-friendly terms page

Sign up flow chat bot

What it’s like working with me

  • "She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches."

    David Hildebrand
    former Achieve VP of design

  • “Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy.”

    — Design & Research co-worker

    (anonymous feedback for performance review)

  • "I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

    — Product Manager

    (anonymous feedback for performance review)

View more reviews

Let’s work together!

6 years content design experience

I create people-centered content that is clear, reassuring, transparent, and empathetic.

Positive collaborator across teams

I’ve worked cross functionally and closely with dev, LCM, brand, legal & compliance, data/BI, SEO, and sales teammates on user-facing content.

10+ years of content writing & strategy

In my career, I’ve built up over a decade of experience in knowing how to create compelling content delivered at the right time.