What it’s like working with me

“She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches....Of her many superpowers, her utilization and understanding of research tactics/techniques gives her the ability to validate a variety of copy directions.”

— David Hildebrand
Former Achieve VP of Design

  • “She gives her stakeholders multiple options to choose from, and gets involved as early in the design process as she can. At the same time, she leads her function by convening and driving the [Design & Research] writer group’s meetings which she unflaggingly leads. She works across a web of teams throughout Achieve (dev, [life cycle marketing], brand, [legal & compliance], data/[business intelligence], [search engine optimization] and sales)....She uplifts the entire D&R org by showering numerous accolades and praise on her teammates. She supports her teammates' growth by going above and beyond in how she gives peer feedback (i.e. fair, highly actionable, specific). She contributes outside of D&R by being an active participant in the cross-company copy and writing initiatives like Copy Club – which helps to keep everyone aligned and in-sync. She proactively identifies projects and opportunities (like developing alt text for our icon sets). She participates willingly in extra asks of her time like the hiring loops that have contributed to elevating the overall quality of our team.”

“Sheena is deeply committed to wanting to explain things as clearly as possible to our users, and she excels in balancing a nearly infinite stream of feedback from our L&C partners as well as our other cross-functional stakeholders when crafting her copy recommendations.”

— Design & Research co-worker
(anonymous feedback for performance review)

  • “She's always willing to volunteer to provide thoughtful feedback on designs in progress, and she cares deeply about getting feedback from our users before release to make sure that we understand their concerns and interpretations of highly complex content...Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy and crafting plain language copy that addresses our users' core concerns despite pushback from opinionated Product partners. She's helped keep me going on the Accessibility Council when it's felt like progress has been slow going in changing hearts and minds within the broader Tech org about how to make more of our experiences accessible outside of Achieve.com and [FreedomDebtRelief.com].”


“I think Sheena is a great presenter, clear and concise. I think she iterates quickly and efficiently which just makes things move along without delay. IMO she gives great explanations to inform her thought process during presentations. She's also really easy to collaborate with and I've enjoyed doing so the various times we've had the opportunity.”

— Engineer
(anonymous feedback for performance review)

“Sheena consistently demonstrates a distinctive set of strengths. Her adeptness at assimilating information, responding to feedback constructively, and delivering compelling work that aligns seamlessly with the expectations of our diverse stakeholders, has always been one of many reasons why I enjoy working with her.”

— Design & Research co-worker
(anonymous feedback for performance review)

  • “Her role is a nuanced delicate dance (lol) across various business units, where she engages with the unique demands of individuals from Design, Compliance, Brand, SEO, and other product partners. She consistently exhibits attention to detail in curating her work to align with the specific requirements of our collaborators–this shows her interest in creating change on an enterprise level. Furthermore, Sheena goes beyond the surface, illustrating a keen ability to integrate compelling data and insights into her deliverables. In the last year, I have seen Sheena take a more strong sense of ownership/lead to her work using storytelling to connect to copy strategy, and finding new ways to create new patterns. Her copy remains fresh!”


“Super responsive and flexible. Very helpful with compliance. I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

— Product Manager
(anonymous feedback for performance review)

“Keep banging her drum. Her knowledge is her superpower. She understands the subject matter and user needs and brings that to every meeting. She knows when to escalate concerns to leadership and bring in additional support.”

— Design & Research co-worker
(anonymous feedback for performance review)