Hey, I’m Sheena! I design content that reduces frustrated table flips by 150%*

*not a real stat

What I can do

Content design/UX writing

  • Microcopy (error messages, etc)

  • UX research (usability, A/B, content testing)

  • User journey mapping (end-to-end)

  • Information architecture

  • Mobile apps

  • Accessibility

Content strategy

  • Content strategy

  • Content auditing

  • Competitive analysis

  • Globalization

  • Localization

  • SEO strategy

Copywriting

  • Voice & tone guidelines

  • Style guides

  • Product pages

  • Product emails

  • SEO copywriting

Work I’ve done & the results

Everyday Benefits platform

Debt consolidation page

Get out of debt app

Money Left Over finance app

User-friendly terms page

Sign up flow chat bot

What teammates say about me

  • "She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches."

    David Hildebrand
    former Achieve VP of design

  • “Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy.”

    — Design & Research co-worker

    (anonymous feedback for performance review)

  • "I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

    — Product Manager

    (anonymous feedback for performance review)

View more reviews

What I bring to the table

6 years content design experience

I design with words in a simple and clear way so people can make faster and better decisions.

Meet your business & user goals

Content can make or break user experiences. I help businesses meet their goals of keeping consumers interested and take the next step. 

10+ years extensive content background

I have a well-rounded content background in content strategy, SEO, and copywriting to create content that’s helpful and meaningful.