Hey, I’m Sheena! I design content that reduces frustrated table flips by 150%*

*not a real stat

What I can do

Content design/UX writing

  • Microcopy (error messages, etc)

  • UX research (usability, A/B, content testing)

  • User journey mapping (end-to-end)

  • Information architecture

  • Mobile apps

  • Accessibility

Content strategy

  • Content strategy

  • Content auditing

  • Competitive analysis

  • Globalization

  • Localization

  • SEO strategy

Copywriting

  • Voice & tone guidelines

  • Style guides

  • Product pages

  • Product emails

  • SEO copywriting

Work I’ve done & the results

Everyday Benefits platform

Everyday Benefits platform

Money Left Over (MoLO) personal finance app

Money Left Over (MoLO) personal finance app

Debt consolidation product page

Debt consolidation product page

Freedom Debt Relief Terms page

Freedom Debt Relief Terms page

Get out of debt (GOOD) app store copy

Get out of debt (GOOD) app store copy

What teammates say about me

  • "She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches."

    David Hildebrand
    former Achieve VP of design

  • “Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy.”

    — Design & Research co-worker

    (anonymous feedback for performance review)

  • "I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

    — Product Manager

    (anonymous feedback for performance review)

See other reviews

What I bring to the table

6 years content design experience

I design with words in a simple and clear way so people can make faster and better decisions.

Meet your business and user goals

Content can make or break user experiences. I help businesses meet their goals of keeping consumers interested and take the next step. 

10+ years extensive content background

I have a well-rounded content background in content strategy, SEO, and copywriting to create content that’s helpful and meaningful.